ANNOUNCED: Parade & Concert for Fair Food on March 21st

It’s official — the CIW’s major spring action will be Saturday, March 21! Get ready for an unforgettable Parade & Concert for Fair Food!

Sometimes its hard to believe that we’ve come as far as we have. Just fifteen short years ago, farmworkers were making their first national call to would-be supporters in all corners of the country to join them in a vision, a vision wherein every person doing the undervalued, underpaid, back-breaking work of harvesting in the fields could do so with fair wages, just working conditions, and their right to return home at the end of the day with their dignity in tact.

It was a vision created so collectively, articulated so intelligently, led so powerfully that the farmworkers to whom it belonged galvanized communities all over the country to join them in their new, national Campaign for Fair Food.

Today, in 2015, it’s hardly a vision anymore. It’s a reality. 

Today, the fourth full season of the Fair Food Program has seen protections in the Florida tomato industry stronger than ever before, with over twenty thousand workers educated by their CIW peers on their new rights: the right to report abuse without fear of retaliation; the right to form participatory health and safety committees; the right to work free of wage theft, sexual harassment, slavery. In the recent words of one worker: “Our dignity has been restored.”

We see a new horizon now, one not of a just Florida tomato industry, but of a just US agricultural industry. Indeed, the Fair Food Program is poised for a steady expansion into other states and crops, with the potential to affect tens of thousands, perhaps hundreds of thousands, more workers.

But the proliferation of these rights across industries is not inevitable. It requires, more than ever, the participation of allies around the country to heed the call of the CIW and convince remaining corporate holdouts, principal among them Publix and Wendy’s, to stop their futile attempts to turn back the clocks and join this proven solution to decades-old farmworker abuse. 

So this spring, we’ll take to the streets of downtown St. Petersburg toward Publix and Wendy’s — but this time, parade-style. Because though their intransigence is unconscionable, we have cause to celebrate — and we’re certainly not going to let them turn us ‘round. Our vibrant procession, full of original artwork, puppets, and even floats, will wind its way until arriving at Vinoy Park for an unmatched Concert for Fair Food, which promises unforgettable dusk-time performances on the edge of the water.

So whether you’re in the Northeast or Midwest, California or Texas or Tennessee — and absolutely if you’re in Florida — start talking about caravans! This movement has derived its power from the unbreakable relationship between brilliant farmworker leadership and unflappable commitment of ally communities. This major action is our moment to demonstrate our collective power to Publix and Wendy’s — and it’s also a time for us to build. It’s a time for us to join together, in person, after eleven months of common cause despite geographical difference, and ground our continued work together in our relationships with one another and the transformation we’ve already begun in the fields today.

We’ll be back soon with more details — who is coordinating rides from which cities, where to fly in, and, of course, which artists will be performing — but for now, start spreading the word, and get ready. This a moment you’re not going to want to miss. 

Fresh Market signs Fair Food agreement with CIW

Thirteenth Fair Food agreement contains two new key provisions: increased tomato purchases from the Fair Food Program and the commitment to support the Fair Food Standard Council’s monitoring of the Program.

We congratulate the CIW on this incredibly significant development! Check out the full press release below:

 

Contact:
Coalition of Immokalee Workers
workers@ciw-online.org
239-986-2364
Carly Dennis
BRAVE Public Relations
cdennis@bravepublicrelations.com
404-233-3993
THE COALITION OF IMMOKALEE WORKERS AND THE FRESH MARKET ANNOUNCE PARTNERSHIP FOR FAIR FOOD
Specialty Grocer to Join CIW’s Fair Food Program, Increase Purchases from Participating Florida Growers in Support of Groundbreaking Human Rights Initiative
IMMOKALEE, FL (January 7, 2015) – The Coalition of Immokalee Workers (CIW) and Greensboro, N.C.-based The Fresh Market are proud to announce their national partnership to support fair farm labor conditions and verifiable, worker-driven social responsibility in US agriculture.
The collaboration breaks new ground in the CIW’s award-winning Fair Food Program in two significant ways. First, starting with the 2015-2016 season, The Fresh Market will increase its purchases by 15% year-over-year from Florida tomato growers participating in the Fair Food Program. This is an important new precedent that recognizes and supports growers who are making significant investments to improve labor conditions on their farms with increased market share.
Second, The Fresh Market will make an annual contribution to support the Fair Food Standards Council (FFSC), the third-party monitoring organization that oversees compliance with the Fair Food Program’s unique human rights standards. The essential work of the FFSC includes investigating and resolving workers’ complaints, auditing farms for compliance with the Fair Food Code of Conduct, and enforcing the FFP’s standards. Through the FFSC’s diligent efforts, the Fair Food Program has become the gold standard for social responsibility in US agriculture, recognized by longtime labor and human rights observers as “the best workplace monitoring program in the US” and “one of the great human rights success stories of our day.”
“We are pleased to enter into this partnership with the Coalition of Immokalee Workers and to be a part of the Fair Food Program,” said Lee Arthur, The Fresh Market’s merchandising vice president – produce, floral and gift center. “We continuously look for ways to source the best products, and being a part of the FFP helps us to know we are sourcing from growers whose practices are fair and socially responsible. This allows us to provide our customers with food they can feel good about purchasing and enjoy sharing with friends and family.”
“This agreement truly takes the Fair Food Program to a new level,” said the CIW’s Guadalupe Gonzalo.  “The FFP is pioneering a new form of social responsibility, one in which we as workers ourselves take a leading role in protecting our own rights in the fields.”
“But we can’t do this alone,” continued Gonzalo. “The FFP is a day-to-day, careful partnership with growers and buyers alike aimed at ensuring that the workplace environment in Florida’s fields is second to none. We have achieved that goal. And now, with this agreement and its new provisions in support of participating growers and the Fair Food Standards Council – two elements essential to the Program’s success — we have laid the groundwork to sustain and scale up those gains well into the future.”
To learn more about the Fair Food Program, please visit www.fairfoodprogram.org
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About the Coalition of Immokalee Workers
Based in Immokalee, Florida, the Coalition of Immokalee Workers is a worker-based human rights organization internationally recognized for its achievements in the fields of social responsibility, human trafficking, and gender-based violence at work. To learn more about the CIW, please visit http://ciw-online.org/about/ 
About The Fresh Market, Inc.
Founded in 1982, The Fresh Market, Inc. is a specialty grocery retailer focused on providing high-quality products in a unique and inviting atmosphere with a high level of customer service. The company currently operates 168 stores in 27 states across the U.S.  The Fresh Market is an equal opportunity employer.  For more information, please visit www.thefreshmarket.com.

Click here to download a PDF version of the release

2014 Year in Review: Building a new day of human rights in the fields

It has been an extraordinary year for the Campaign for Fair Food, with unprecedented gains underway towards justice and dignity for farmworkers building a new day in the fields. 

But, there is much work still left to be done, as Publix, Wendy’s and other corporate holdouts still refuse to join the Fair Food Program to respect the rights of farmworkers in their supply chain. 

Please donate to the Alliance for Fair Food to continue building on these historic human rights gains!

Here is a look at the incredible work we’ve done together in 2014: 

JANUARY
In January, in a packing shed outside of Immokalee, the world’s largest retailer, Walmart, sat down with farmworkers of the CIW to sign an agreement to join the Fair Food Program. The agreement not only brought the retail giant’s unprecedented buying power behind the Fair Food Code of Conduct and to pay the “penny per pound” premium, but also set the stage for expansion into other crops and states beginning in the next year, which will ensure new rights for tens of thousands more farmworkers. 

MARCH
In March, the CIW and the AFF took off on the 10-day, 10-city “Now is the Time” tour across the Southeast to pressure both Wendy’s and Publix to join the Fair Food Program. The journey included 50 farmworkers and their families from Immokalee who joined with hundreds of allies in stops across the country, anchored by an 800+ strong march to Wendy’s headquarters in Dublin, OH and a 24-hour vigil outside a Publix store in Lakeland, FL, culminating in 1000+ taking to the streets to march to downtown for the tour’s finale.

APRIL
In April, the feature-length documentary Food Chains, featuring the struggle and success of the CIW, premiered to raving audiences at the Tribeca Film Festival, setting the stage for a successful theatrical release in the fall. That same weekend, the Fair Food Program was profiled on the front page of the New York Times, where it was called “the best workplace monitoring program” in the United States.

MAY
May brought Wendy’s annual shareholder meeting at their headquarters in Dublin, OH, where a CIW member and student and faith allies spoke directly to executives about the urgent need for them to join the Fair Food Program. Their message was amplified by an action led by Ohio Fair Food outside the HQ and a national call-in day that left Wendy’s phone lines buzzing off the hook; meanwhile, 20 religious leaders published a letter to board chair Emil Brolick while over 40 T’ruah tomato rabbis published one of their own. 

SEPTEMBER
September marked the annual SFA Encuentro, an in-depth weekend of strategizing, relationship-building and reflection to prepare for the season of action to come, especially focused on the Boot the Braids campaign to cut Wendy’s contracts with universities across the country. The CIW was also awarded the Clinton Global Citizen Award, honoring the tremendous human rights gains in the fields through the Fair Food Program. 

OCTOBER
In October, the CIW launched the long-awaited Fair Food Program label, the product of two decades of farmworker organizing in Florida and over a decade of consumers mobilizing alongside CIW across the country. The label is now being displayed at Whole Foods stores across the Southeast and will soon be rolled out at Compass Group cafeterias and other Fair Food Program participating retailers in the future. 

NOVEMBER
November marked the launch of the Alliance for Fair Food, a response to the outpouring of new involvement in the campaign that builds on our greatest strengths as a network. The launch coincided with the national release of Food Chains, a smash hit at the box office and in the streets as it premiered in cities across the country. With sold out screenings from Tampa to New York to San Francisco, thousands took in the big screen story of resistance and transformative change, spilling from the theaters and heading straight to the doorsteps of Fair Food holdouts Publix and Wendy’s.

As we continue building on the historic human rights gains before us, please consider becoming a sustainer of this work or increasing your financial support. Our work together, called “one of the great human rights success stories of our day” in the Washington Post, depends on the contributions of individuals. Each year, your support allow us to sustain our collective work and to continue to build toward our shared vision of dignity and respect for the people who harvest this country's food. 

"Food Chains" theatrical release was a smash hit

 
FoodChainsBanner.png
 

The launch of the Alliance for Fair Food coincided with the national release of "Food Chains," which was a smash hit at the box office and in the streets as it premiered in cities across the country these last two weeks. With sold out screenings from Tampa to New York to San Francisco, thousands took in the big screen story of resistance and transformative change, spilling from the theaters and heading straight to the doorsteps of Fair Food holdouts Publix and Wendy’s.

Here’s a slice of the action:  

NEW YORK CITY
No movie premiere would be complete without a run in the Big Apple, and Food Chains certainly did not disappoint. New Yorkers filled screening after screening in two different theaters. Moved by the CIW’s story of determination and hope, moviegoers took to the streets for a weekend of Wendy’s actions, braving the subzero chill to hold a candle-light vigil and flooding the streets with a boisterous, 200-person march down Broadway.

MIAMI
In Miami, students from Barry University, St. Thomas, University of Miami, Miami Dade College and Florida International University joined local clergy, packing a standing-room only theater. Following the screening, over 200 students electrified the streets in Miami’s Coral Gables neighborhood, leading a march down Miracle Mile to Publix alongside members of the CIW. Even the grocery store’s manager was moved to action and committed to “watching Food Chains in the near future."

SOUTHWEST FLORIDA
Down in Southwest Florida, some of the CIW’s longtime allies welcomed farmworkers and the film to Bonita Springs. A standing ovation thundered within the theater following the screening on opening night as CIW member Lucas Benitez took up the microphone. The following day, SW Florida supporters joined the CIW’s Women's Group to pay Publix a visit, demanding the grocer end its entrenched resistance to the new day for farmworkers dawning in its backyard.

ORLANDO AND TAMPA
Central Florida’s I-4 corridor was out in full force, filling theaters in Tampa and Orlando to see "Food Chains" on opening weekend. Five years into the Publix campaign, seasoned picketers took the lead in actions outside the stores of Florida’s largest grocer, calling on Publix once again to make good on its neighborly pretense and respect farmworkers in its own supply chain.

GAINESVILLE AND PENSACOLA
The sold-out Gainesville screening of "Food Chains" came after a Thanksgiving action led by faith leaders who delivered a whole turkey, tickets to see the film and Fair Food tomatoes to their local Publix manager. Panhandle Fair Food organized a screening, giving the community a chance to join in on the action with this up and coming Fair Food Group.  

WEST PALM BEACH  
Treasure Coast Fair Food organized up and down the east coast of Florida, securing tickets for "Food Chains" until the theater had to switch venues to accommodate the outpouring of interest. Led by a diverse coalition of students, community leaders and people of faith, they proceeded the much-anticipated screening with a spirited march to Publix. 

SAN FRANCISCO
The Bay Area got in on the action as 240 people jam packed San Francisco’s famed Roxie Theater for a showing of "Food Chains." Received with another standing ovation, the CIW was also presented with a 'Key to the City' by author Rebecca Solnit, sending the message that San Francisco stands with the Fair Food Nation. Marching out of the theater to the beat of the Brass Liberation Orchestra, more than one hundred joined for a protest at Foods Co. (whose parent company is Kroger), culminating with a performance of a new track by Fair Food troubadour, Liz Fitzgerald.

IRVINE
CIW and AFF were thrilled to be hosted by Santa Ana's El Centro Cultural de Mexico for a very special screening in one of the birthplaces of the Campaign for Fair Food: Irvine, CA, home to Taco Bell headquarters. The packed bilingual screening both celebrated a shared history of community power between Immokalee and Santa Ana and pushed the story forward by leading a delegation to the Wendy's on UC Irvine's campus. As the screening occurred just moments after the non-indictment of officer Darren Wilson, CIW's Lupe Gonzalo requested 4.5 minutes of silence at the completion of the film in honor of Michael Brown and led viewers to a son jarocho-led candlelit vigil afterwards. 

AUSTIN
Following a week of back-to-back presentations at University of Texas-Austin, "Food Chains" made its silver screen debut in the Lone Star state to a sold-out crowd at Austin’s Marchesa Hall & Theater. A week later, Austinites turned out in droves to protest a local Wendy’s, chanting along to the driving cadence of son jarocho music.  

WASHINGTON, DC 
One weekend wasn’t enough in the nation’s capital, and sold-out shows spurred the West End Cinema to extend the weekend run that was originally planned. DC Fair Food led the charge, as local allies and clergy members joined the CIW for a poignant candlelight vigil outside of Wendy’s, energized by songs of resistance sung by a local a cappella group.

DENVER
After a packed "Food Chains" screening at the well-known documentary theater, SIE Film Center, students and community members grabbed their Wendy's wigs and 'New Day' flags made their way down the busy E. Colfax Avenue to Wendy's doorstep. Denver Fair Food led the way as the entire crowd entered the Wendy's store and demanded to meet with the manager and deliver a letter. 

COLUMBUS 
Ohio Fair Food brought farmworker justice to the fore in Wendy’s hometown by kicking off Columbus' Documentary Week with "Food Chains". Columbus residents filled the Gateway Film Center for a special screening and talkback from the CIW's Julia de la Cruz, director Sanjay Rawal and Ohio State SFAer Henry Peller. Students used the film to fuel their ongoing campaign to "Boot the Braids" from their campus; the day after the film screening, dozens braved the rain to knock on the door of their university's administration with renewed resolve. 

LOS ANGELES
A favorite of the LA screenings was one organized by Food Chain Workers Alliance as part of International Food Workers Week. Following the screening, communities had the chance to connect the struggle for farmworker justice with other local worker-led efforts, including those pioneered by Our Walmart, ROC-LA and Warehouse Workers United. 

The release of "Food Chains" has brought consciousness of the struggle for farmworker justice to thousands of new people across the country and a wave of spirited action directed at Publix and Wendy’s that won’t let up soon — this is just the beginning! The film will be available for community screenings you can plan together with action starting mid January 2015. 

CIW launches official Fair Food label

The CIW has released the official Fair Food label – an image four years in the making that represents a new model for human rights in global supply chains that is designed, monitored, and enforced by farmworkers themselves.

The new label is the product of over 20 years of farmworkers organizing in Florida, and over a decade of students and young people, people of faith, and communities of conscience mobilizing alongside the CIW to demand justice for farmworkers.

Starting as early as Fall 2014, select participating buyers will be displaying the Fair Food Program label in their locales, certifying the respect of the human rights of the men and women picking them in what has been called – on the front page of the New York Times – “the best working environment in American agriculture.”

Four years ago, when the Fair Food Program finally went into effect, workers won the ability to design a vision long in the making into a reality. And today, farmworkers are confident enough in the power and efficacy of the Fair Food Program — in the never-before-seen rights flourishing in Florida’s tomato fields, poised to expand into other crops and states — that they’re ready to launch this landmark label and celebrate it with people across the country.

Visit Fair Food Program's brand new website for more information on the Fair Food label!